Social Networking in Transmedia Hollywood: A Strategic Master Class - March 18, 2010

Social Networking in Transmedia Hollywood: A Strategic Master Class

DigiBC presents four Los Angeles-based Social Media Specialists at a Strategic Master Class on Social Networking Processes, Strategies and Experiences in Transmedia Hollywood

Agenda:

The Master Class sessions feature:

Mr. Darcy Jouan, http://www.slam360.com , the president of Slam Internet, inc. Mr. Jouan and his team lead the effort to develop online content for the hit CBS television show “Ghost Whisperer”. This effort involves the development of original content while still maintaining the original episodic TV brand.

Ms. Shira Lazar, http://shiralazar.com/ , the Emmy nominated Social Media Maven who bridges the online and on air worlds for CBSNews.com, tracking the best social trends and tech on pop culture. Montreal born Shira will share her experiences on blogging for one of the most high profile networks on television and discuss ways to include YouTube, Twitter and online blogging to help increase viewership in your interactive strategies.

Mr. Gregory Markel, http://www.infusecreative.com , the President of Infuse Creative, Inc. Mr. Markel is a foremost authority on Search Engine Optimization and has been a sought-after speaker in strategic position of brands from every major studio in Hollywood including Universal and Warner Brothers.

Peter Huh, http://www.vimation.com Chairman and co-founder of Vimation, a top video interactive media firm in LA. The VIM platform creates a dynamic online marketing environment where video is no longer limited to linear playback and consumers are able to lean forward and interact directly with a video to get more information, shop or navigate online.

------------------------------------------------------------------------------------------------------------------------------------

HIGHLIGHTS:

Discussions and audience feedback on Transmedia trends and challenges faced by Traditional Media producers using social media techniques to cross over into the Interactive Online space.

Participation by local Social Media specialists including Rochelle Grayson (Rochelle.ca), Alexandra Samuel (Director of the Social + Interactive Media Centre at Emily Carr University) and Colleen Nystedt (MovieSet.com).

Networking luncheon and breaks, with the opportunity to seek advice, schmooze and rub shoulders with our featured social media experts.

Space is limited so register early.

------------------------------------------------------------------------------------------------------------------------------------

For more information, contact Ms. Christine Lim-Labossière, Manager of Industry Development and International Partnerships at christine@digibc.org

The Strategic Social Media Master Class is organized by DigiBC and The Department of Foreign Affairs and International Trade, in partnership with the Canadian Film Television Production Association, Telefilm Canada and Emily Carr University, with support from the BC Ministry of Small Business, Technology and Economic Development.

------------------------------------------------------------------------------------------------------------------------------------